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As the technology matures, it becomes less and less relevant. The technology is taken for granted. Now, new customers enter the marketplace, customers who are not captivated by technology, but who instead want reliability, convenience, no fuss or bother, and low cost.
--
Ch. 10

 

Donald Norman

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Technologists are not noted for learning from the errors of the past. They look forward, not behind, so they repeat the same problems over and over again. [...] As each new technology matures, customers are no longer happy with the flashy promises of the technology but instead demand understandable and workable designs. Slowly the manufacturers relearn the same basic principles and apply them to their products. The most egregious failures always come from the developers of the most recent technologies.

 

Donald Norman

 

What he resists is not technology proper, but the propensity for us to confer upon technology a salvific function. Virilio, in other words, resists the mythologizing of technology, and he does so because it is precisely by idealizing technology that we come to unthinkingly embrace it.

 

Paul Virilio

 

I don't think any of us can do much about the rapid growth of new technology. A new technology helps to fuel the economy, and any discussion of slowing its growth has to take account of economic consequences. However, it is possible for us to learn how to control our own uses of technology. The "forum" that I think is best suited for this is our educational system. If students get a sound education in the history, social effects and psychological biases of technology, they may grow to be adults who use technology rather than be used by it.

 

Neil Postman

 

All through our history, we have been changing the world with our technology. Our technology has been of two kinds, green and grey. Green technology is seeds and plants, gardens and vineyards and orchards, domesticated horses and cows and pigs, milk and cheese, leather and wool. Grey technology is bronze and steel, spears and guns, coal and oil and electricity, automobiles and airplanes and rockets, telephones and computers. Civilization began with green technology, with agriculture and animal-breeding, ten thousand years ago. Then, beginning about three thousand years ago, grey technology became dominant, with mining and metallurgy and machinery. For the last five hundred years, grey technology has been racing ahead and has given birth to the modern world of cities and factories and supermarkets.
The dominance of grey technology is now coming to an end.

 

Freeman Dyson

 

You see how increasingly the only way we in the advanced industrial nations, with our bewildering technology network, can survive, is by selling bewilderment and dependence on technology to the rest of the world. Or is it not bewilderment and dependence, but a healthier wealthier better way of living than the old way? And, yet, whether or not you dress up technology to look local, the technology network is the same. And as it spreads, will it spread the ability to use machines, as we do, without understanding them?

 

James (science historian) Burke