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In their work, designers often become expert with the device they are designing. Users are often expert at the task they are trying to perform with the device. [...] Professional designers are usually aware of the pitfalls. But most design is not done by professional designers, it is done by engineers, programmers, and managers.
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Ch. 6, p. 156

 

Donald Norman

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Program designers have a tendency to think of the users as idiots who need to be controlled. They should rather think of their program as a servant, whose master, the user, should be able to control it. If designers and programmers think about the apparent mental qualities that their programs will have, they'll create programs that are easier and pleasanter — more humane — to deal with.

 

John McCarthy

 

Architects know that some kinds of design problems are more personal than others. One of the cleanest, most abstract design problems is designing bridges. There your job is largely a matter of spanning a given distance with the least material. The other end of the spectrum is designing chairs. Chair designers have to spend their time thinking about human butts.

 

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The flip side of the coin was that even good programmers and language designers tended to do terrible extensions when they were in the heat of programming, because design is something that is best done slowly and carefully.

 

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People think it's this veneer — that the designers are handed this box and told, 'Make it look good!' That's not what we think design is. It's not just what it looks like and feels like. Design is how it works.

 

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But it's not just the ratty part of town. The upper class in San Francisco is that way. The Bohemian Grove, which I attend from time to time — it is the most faggy goddamned thing you could ever imagine, with that San Francisco crowd. I can't shake hands with anybody from San Francisco. Decorators. They got to do something. But we don't have to glorify it. You know one of the reasons fashions have made women look so terrible is because the goddamned designers hate women. Designers taking it out on the women. Now they're trying to get some more sexy things coming on again.

 

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