We are turning from a mass market back into a niche nation, defined now not by our geography but by our interests.
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Ch. 2, p. 40Chris Anderson (writer)
» Chris Anderson (writer) - all quotes »
Talking about the definition of the niche, or niche market, I really have the completely opposite opinion. The people the other companies are targeting are very limited to those who are high-tech oriented, and core game players. They cannot expand beyond that population. We are trying to capture the widest possible audience all around the world. In other words, we are trying to capture the people who are even beyond the gaming population. So for that kind of company, we don't think the term 'niche' is appropriate.
Satoru Iwata
Strictly speaking, the mass, as a psychological fact, can be defined without waiting for individuals to appear in mass formation. In the presence of one individual we can decide whether he is "mass" or not. The mass is all that which sets no value on itself — good or ill — based on specific grounds, but which feels itself "just like everybody," and nevertheless is not concerned about it; is, in fact, quite happy to feel itself as one with everybody else.
Jose Ortega y Gasset
A nation lives forever through its concepts, honor, and culture. It is for these reasons that the rulers of nations must judge and act not only on the basis of physical and material interests of the nation but on the basis of the nation's historical honor, of the nation's eternal interests. Thus: not bread at all costs, but honor at all costs.
Corneliu Zelea Codreanu
It seems to me that today, if the artist wishes to be serious — to cut out a little original niche for himself, or at least preserve his own innocence of personality — he must once more sink himself in solitude. There is too much talk and gossip; pictures are apparently made, like stock-market prices, by competition of people eager for profit; in order to do anything at all we need (so to speak) the wit and ideas of our neighbors as much as the businessmen need the funds of others to win on the market. All this traffic sharpens our intelligence and falsifies our judgment.
Edgar Degas
The hardest part about gaining any new idea is sweeping out the false idea occupying that niche. As long as that niche is occupied, evidence and proof and logical demonstration get nowhere. But once the niche is emptied of the wrong idea that has been filling it — once you can honestly say, "I don't know", then it becomes possible to get at the truth.
Robert A. Heinlein
Anderson, Chris (writer)
Anderson, Ian
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