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Bono

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My name is Bono and I am a rock star.
--
An allusion to Apple Computer's "switch" commercials, which ended with such statements.

 
Bono

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Don't get me too excited because I use four letter words when I get excited.
I'd just like to say to the parents, your children are safe, your country is safe, the FCC has taught me a lesson and the only four letter word I'm going to use today is P-E-N-N. Come to think of it 'Bono' is a four-letter word. The whole business of obscenity — I don't think there's anything certainly more unseemly than the sight of a rock star in academic robes. It's a bit like when people put their King Charles spaniels in little tartan sweats and hats. It's not natural, and it doesn't make the dog any smarter.

 
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I call it treason against rock 'n' roll because rock is the antithesis of politics. Rock should never be in bed with politics. ... When I was a kid and my parents started talking about politics, I'd run to my room and put on the Rolling Stones as loud as I could. So when I see all these rock stars up there talking politics, it makes me sick. .... If you're listening to a rock star in order to get your information on who to vote for, you're a bigger moron than they are. Why are we rock stars? Because we're morons. We sleep all day, we play music at night and very rarely do we sit around reading the Washington Journal.

 
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Edward de Bono is the Cambridge academic who is making a lot of money out of peddling his ideas about "lateral thinking" to managers, bureaucrats and anyone else who will pay to listen. Whether the concept of lateral thinking is pure hokum or a precious revelation is a matter of some controversy. Either way, de Bono has won himself a small niche in communications history as the star of Britain's first complete, video- cassette-oriented film series, "Organised creativity and lateral thinking".

 
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He's a strange sort of entity, this euphoric rock star with the chin stubble and the tinted glasses — a new and heretofore undescribed planet in an emerging galaxy filled with transnational, multinational and subnational bodies. He's a kind of one-man state who fills his treasury with the global currency of fame. He is also, of course, an emanation of the celebrity culture. But it is Bono's willingness to invest his fame, and to do so with a steady sense of purpose and a tolerance for detail, that has made him the most politically effective figure in the recent history of popular culture.

 
Bono
 

He rocked the United States by flying all over the country and playing that rock and roll
He is a good singer
He is my rock star.

 
Kurt Donald Cobain
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