Toughest job I ever had: selling doors, door to door.

 

Toughest job I ever had: selling doors, door to door.

 

Bill Bailey

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I am not suited to the role of going around selling the life-can-be-beautiful idea. It can be, indeed. But you don't buy the concept from your friendly door-to-door lecture salesman.

 

John D. MacDonald

 

What will you find behind the door that is one door away from Heaven? […] If your heart is closed, then you will find behind that door nothing to light your way. But if your heart is open, you will find behind that door people who, like you, are searching, and you will find the right door together with them. None of us can ever save himself; we are the instruments of one another's salvation, and only by the hope that we give to others do we lift ourselves out of the darkness into light.

 

Dean R. Koontz

 

…when I went out I tried to push the door instead of pulling it. 'Pull it, mate,' said someone, and I had to obey. I nearly tripped over a footscraper and, the door closed, had the impression of loud laughter. The vile blunt-razor-blade wind blew hard from my sister’s house. I felt ashamed and furious. In the East there was politeness, doors opened the right way, there were no footscrapers.

 

Anthony Burgess

 

Don't let me miss the open door. Show me where the open door is and even if it's cracked up a little bit, maybe I'll just plow right on through that and maybe prematurely plow through it, but don't let me miss an open door. And if there is an open door in '12 or four years later, and if it is something that is going to be good for my family, for my state, for my nation, an opportunity for me, then I'll plow through that door.

 

Sarah Palin

 

All experiments in psychology are not of this [cargo cult] type, however. For example there have been many experiments running rats through all kinds of mazes, and so on — with little clear result. But in 1937 a man named Young did a very interesting one. He had a long corridor with doors all along one side where the rats came in, and doors along the other side where the food was. He wanted to see if he could train rats to go to the third door down from wherever he started them off. No. The rats went immediately to the door where the food had been the time before.
The question was, how did the rats know, because the corridor was so beautifully built and so uniform, that this was the same door as before? Obviously there was something about the door that was different from the other doors. So he painted the doors very carefully, arranging the textures on the faces of the doors exactly the same. Still the rats could tell. Then he thought maybe they were smelling the food, so he used chemicals to change the smell after each run. Still the rats could tell. Then he realized the rats might be able to tell by seeing the lights and the arrangement in the laboratory like any commonsense person. So he covered the corridor, and still the rats could tell.
He finally found that they could tell by the way the floor sounded when they ran over it. And he could only fix that by putting his corridor in sand. So he covered one after another of all possible clues and finally was able to fool the rats so that they had to learn to go to the third door. If he relaxed any of his conditions, the rats could tell.
Now, from a scientific standpoint, that is an A-number-one experiment. That is the experiment that makes rat-running experiments sensible, because it uncovers the clues that the rat is really using — not what you think it's using. And that is the experiment that tells exactly what conditions you have to use in order to be careful and control everything in an experiment with rat-running.
I looked into the subsequent history of this research. The next experiment, and the one after that, never referred to Mr. Young. They never used any of his criteria of putting the corridor on sand, or of being very careful. They just went right on running rats in the same old way, and paid no attention to the great discoveries of Mr. Young, and his papers are not referred to, because he didn't discover anything about rats. In fact, he discovered all the things you have to do to discover something about rats. But not paying attention to experiments like that is a characteristic of cargo cult science.

 

Richard Feynman