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To gain profit is important, but you must invest to build up assets that you can cash in in the future.
--
p. 157

 

Akio Morita

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...the perception of potential threats to survival may be much more important in determining behavior than the perceptions of potential profits, so that profit maximization is not really the driving force. It is fear of loss rather than hope of gain that limits our behavior

 

Kenneth Boulding

 

Small business is the gateway to opportunity for those who want a piece of the American dream. [...] Well, wouldn't it be nice to hear a little more about the forgotten heroes of America-those who create most of our new jobs, like the owners of stores down the street; the faithfuls who support our churches, synagogues, schools, and communities; the brave men and women everywhere who produce our goods, feed a hungry world, and keep our families warm while they invest in the future to build a better America? That's where miracles are made, not in Washington, D.C.

 

Ronald Reagan

 

Intrinsic value can be defined simply: It is the discounted value of the cash that can be taken out of a business during its remaining life. The calculation of intrinsic value, though, is not so simple. As our definition suggests, intrinsic value is an estimate rather than a precise figure, and it is additionally an estimate that must be changed if interest rates move or forecasts of future cash flows are revised.

 

Warren Buffett

 

Love the quick profit, the annual raise,
vacation with pay. Want more
of everything ready-made. Be afraid
to know your neighbors and to die.
And you will have a window in your head.
Not even your future will be a mystery
any more. Your mind will be punched in a card
and shut away in a little drawer.
When they want you to buy something
they will call you. When they want you
to die for profit they will let you know.

 

Wendell Berry

 

More people are interested in trying to shuffle paper assets around than building lasting assets by producing real goods.

 

Akio Morita