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Akio Morita

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A company will get nowhere if all of the thinking is left to management.
--
Akio Morita, cited in: John Raymond Phillips (1994) The future of labor-management cooperative programs. p.6

 
Akio Morita

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Management of an industrial company must be giving targets to the engineers constantly; that may be the most important job management has in dealing with its engineers.

 
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The concept of lateral thinking is insight restructuring and this is brought about through the rearrangement of information. Rearrangement is the basis of lateral thinking and rearrangement means escape from the rigid patterns established by experience. The rearrangement process is incorporated in the concept of the (re) laxative. The laxative is a rearranging device. It is the means whereby one can escape from established patterns and create new ones. The laxative allows the arrangement of information in new ways from which new patterns can arise. The concept of the laxative is crystallized into a definite language tool. This language tool is PO. Once one learns the function and use of PO one has learned how to use lateral thinking. The whole concept of lateral thinking is concentrated in the use of this language tool. Lateral thinking could be said to be the management of PO just as logical thinking is the management of NO.

 
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Management problems are not respecters of the company organization, nor of the talents of the people appointed to solve them.

 
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They realized that the gains that you get by statistical methods are gains that you get without new machinery, without new people. Anybody can produce quality if he lowers his production rate. That is not what I am talking about. Statistical thinking and statistical methods are to Japanese production workers, foremen, and all the way through the company, a second language. In statistical control you have a reproducible product hour after hour, day after day. And see how comforting that is to management, they now know what they can produce, they know what their costs are going to be.

 
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“The essence of investment management is the management of risks, not the management of returns. ”

 
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