An act has no ethical quality whatever unless it be chosen out of several all equally possible.
--
Ch. 9William James
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Lightning hits!
Quality! Virtue! Dharma! That is what the Sophists were teaching! Not ethical relativism. Not pristine "virtue." But areté. Excellence. Dharma! Before the Church of Reason. Before substance. Before form. Before mind and matter. Before dialectic itself. Quality had been absolute. Those first teachers of the Western world were teaching Quality, and the medium they had chosen was that of rhetoric.Robert M. Pirsig
Man is the "ethical animal" — ethical in potentiality even if, unfortunately, not in actuality. His capacity for ethical judgment — like freedom, reason and the other unique characteristics of the human being — is based upon his consciousness of himself.
Rollo May
In Europe and in America, people are now more interested in the cost of quality and in systems of quality-audit. But in Japan, we are keeping very strong interest to improve quality by use of methods which you started....when we improve quality we also improve productivity, just as you told us in 1950 would happen.
W. Edwards Deming
Quality tends to fan out like waves. The Quality job he didn't think anyone was going to see is seen, and the person who sees it feels a little better because of it, and is likely to pass that feeling on to others, and in that way the Quality tends to keep on going.
Robert M. Pirsig
It's the quality of the ordinary, the straight, the square, that accounts for the great stability and success of our nation. It's a quality to be proud of. But it's a quality that many people seem to have neglected.
Jerry Ford
James, William
Jameson, Jenna
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