Foremost is the principle that the purpose of consumer research is to understand the customer's needs and wishes, and thus design product and service that will provide better living for him in the future. A second principle is that no one can guess the future loss of business from a dissatisfied customer...
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p. 175W. Edwards Deming
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There is only one valid definition of a business purpose: to create a customer.
Peter F. Drucker
Every product and service is sold on the promise of a better future. The purpose of business is to deliver on the promise, and profit is the reward for doing so.
Patrick Dixon
As far as the customer is concerned, the interface is the product.
Jef Raskin
The future of great business lies in man’s comprehension of the principle of Balance in Natural Law and his determination to work WITH it instead of against it.
Walter Russell
No vision issue today is bigger than the question of efficiency versus some combination of innovation and customer service.
John Kotter
Deming, W. Edwards
Demirchyan, Karen
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