Creating demand is hard. Filling demand is easier. Don't create a product, then seek someone to sell it to. Find a market - define your customers - then find or develop a product for them.
Timothy Ferriss
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Under the market system, there is demand for a product if a lot of people want it - but that demand counts for nothing if those people have no money. If they lack money, their demand essentially doesn't exist...This explains why the drug industry is not investing money to develop a cure for a disease known as sleeping sickness, which leaves its victims in a coma. The disease...killed 66,000 people last year and threatens to infect 60 million more - but the only people who are afflicted by it are poverty-stricken Africans with no clout in the marketplace. Interestingly, there is a drug called eflornithine that is effective in lifting victims out of their comas. But drug companies stopped producing eflornithine in 1995 because it was no longer profitable to continue. The drug was still desperately needed, but only by people without money. So, following modern market practices, these people were simply left in a coma.
Linda McQuaig
A very poor man may be said in some sense to have a demand for a coach and six; he might like to have it; but his demand is not an effectual demand, as the commodity can never be brought to market in order to satisfy it.
Adam Smith
A single factory, potentially capable of supplying a whole continent with its particular product, cannot afford to wait until the public asks for its product; it must maintain constant touch, through advertising and propaganda, with the vast public in order to assure itself the continuous demand which alone will make its costly plant profitable.
Edward Berays
Writing poetry, then, is an unsocial way of manufacturing a thoroughly social product. Because he must shield his poetry in its creation, the poet, more than other writers, will write without recognition. And because his product is not in great demand, he is likely to look on honors and distinctions with the feigned indifference of the wallflower. Yet of course he is pleased when recognition comes; for what better proof is there that for some people poetry is still a useful and necessary thing — like a shoe.
Richard Wilbur
Writing ought either to be the manufacture of stories for which there is a market demand — a business as safe and commendable as making soap or breakfast foods — or it should be an art, which is always a search for something for which there is no market demand, something new and untried, where the values are intrinsic and have nothing to do with standardized values.
Willa Cather
Ferriss, Timothy
Ferron, Marcelle
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