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Thorstein Veblen

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Conspicuous consumption of valuable goods is a means of reputability to the gentleman of leisure.
--
ch. iv.

 
Thorstein Veblen

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(The) pattern of consumption is markedly more equal than in Britain. ‘Prestige-goods’ are widely distributed, and there is less conspicuous contrast between the standard of living of different income-groups. To take the most obvious example, almost every family owns a car; and this is significant not only because a car is the most conspicuous of all consumption goods, but also because universal car-ownership leads to the universal consumption of other conspicuous or semi-luxury goods – holidays, hotels, middle-class habits of shopping, etc. But the lack of external class-distinctions can be observed in many other spheres: e.g. clothes, eating-habits, drug-stores, the ownership of consumer durables, and so on.

 
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The basis on which good repute in any highly organized industrial community ultimately rests is pecuniary strength; and the means of showing pecuniary strength, and so of gaining or retaining a good name, are leisure and a conspicuous consumption of goods.

 
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Leisure held the first place at the start, and came to hold a rank very much above wasteful consumption of goods... From that point onward, consumption has gained ground, until, at present, it unquestionably holds the primacy.

 
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The doctrines of Calvinism involved a reversal of values with which Arnold became increasingly concerned. Work had always been a curse and a means, but it had now turned into a blessing and an end. The production of goods had become an end in itself and the consumption of goods only the means to further production. The factory was not made for man but man for the factory.

 
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Unfortunately, once an economy is geared to expansion, the means rapidly turn into an end and "the going becomes the goal." Even more unfortunately, the industries that are favored by such expansion must, to maintain their output, be devoted to goods that are readily consumable either by their nature, or because they are so shoddily fabricated that they must soon be replaced. By fashion and built-in obsolescence the economies of machine production, instead of producing leisure and durable wealth, are duly cancelled out by the mandatory consumption on an even larger scale.

 
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