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The Western World has been brainwashed by Aristotle for the last 2,500 years. The unconscious, not quite articulate, belief of most Occidentals is that there is one map which adequately represents reality. By sheer good luck, every Occidental thinks he or she has the map that fits. Guerrilla ontology, to me, involves shaking up that certainty. I use what in modern physics is called the "multi-model" approach, which is the idea that there is more than one model to cover a given set of facts. As I've said, novel writing involves learning to think like other people. My novels are written so as to force the reader to see things through different reality grids rather than through a single grid. It's important to abolish the unconscious dogmatism that makes people think their way of looking at reality is the only sane way of viewing the world. My goal is to try to get people into a state of generalized agnosticism, not agnosticism about God alone, but agnosticism about everything. If one can only see things according to one's own belief system, one is destined to become virtually deaf, dumb, and blind. It's only possible to see people when one is able to see the world as others see it. That's what guerrilla ontology is — breaking down this one-model view and giving people a multi-model perspective.
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"Robert Anton Wilson: Searching For Cosmic Intelligence" - interview with Jeffrey Elliot (1980)

 

Robert Anton Wilson

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Guerrilla ontology
The basic technique of all my books. Ontology is the study of being; the guerrilla approach is to so mix the elements of each book that the reader must decide on each page 'How much of this is real and how much is a put-on?'"

 

Robert Anton Wilson

 

I think my business is about people making you feel self-conscious. All eyeballs are on you when you're a model, when you're on the runway or in front of the camera, you're always looked up and down and back up, so that comes with the territory. But at the end of the day I feel like my parents gave me a good solid foundation. I know who I am and there are things I wouldn't do. I wouldn't starve myself, I also never wanted to chop my hair off when people said I should do this and I should do that. And I always knew who I was and said they're going to book me like this or not book me. I don't want to be a role model because I'm just a person too, so I can have mistakes and some people don't like what I do. People always push this role model thing on you. I just want to be a good role model for my children.

 

Heidi Klum

 

"I think the problem with the country is that we operate on a sickness model, not a wellness model... Basically, we treat people who become ill. What we don't do is do a very good job in keeping them healthy in the first place... We lose all the educational benefits, all the things we could be doing, all the things we ought to be doing, in terms of food safety... because the emphasis is on sickness. But I really don't think there's a conspiracy to make people sick so we can heal them. That I don't agree with."

 

Howard Dean

 

I share the belief of many of my contemporaries that the spiritual crisis pervading all spheres of Western industrial society can be remedied only by a change in our world view. We shall have to shift from the materialistic, dualistic belief that people and their environment are separate, toward a new consciousness of an all-encompassing reality, which embraces the experiencing ego, a reality in which people feel their oneness with animate nature and all of creation.

 

Albert Hofmann

 

I find that a paradigm shift takes place in two ways. First, for all scientists to start working on the new paradigm like happened with Newtonian physics, it takes a long time. But there is another way where a group of people hang onto a model that they are all happy with and they are all finding new problems to work on within that model. For me that model has been that consciousness is the ground of being and now, lots of people are accepting that model. This is a great achievement. This change has happened in less than three generations. That's a tremendous achievement. Old paradigmers, like some of my colleagues from the U of O physics department, will take a long time to change.

 

Amit Goswami