Wednesday, February 21, 2024 Text is available under the CC BY-SA 3.0 licence.

Leo Burnett (1891 – 1971)

Advertising executive famous for creating such icons as the Jolly Green Giant, the Marlboro Man, Toucan Sam, Charlie the Tuna, Morris the Cat, the Pillsbury Doughboy, the 7up "Spot", and Tony the Tiger.
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Leo Burnett
I am often asked how I got into the business. I didn't. The business got into me.
Burnett quotes
Friction makes sparks and sparks start creative conflagrations.
Fun without sell gets nowhere, but sell without fun tends to become obnoxious.

Burnett Leo quotes
Creative ideas flourish best in a shop which preserves some spirit of fun. Nobody is in business for fun, but that does not mean there cannot be fun in business.
Burnett Leo
You have come to a place which doesn't tolerate anything but the best. You have come to a place where you can be heard. You have come to a place where you can grow.
Leo Burnett quotes
Make it simple. Make it memorable. Make it inviting to look at. Make it fun to read.
Leo Burnett
A good basic selling idea, involvement and relevancy, of course, are as important as ever, but in the advertising din of today, unless you make yourself noticed and believed, you ain't got nothin'.
Burnett Leo quotes
When you reach for the stars, you may not get one, but you won't get a handful of mud either.
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