Calm down dear, it's a commercial.

 

Calm down dear, it's a commercial.
--
the catchphrase of his Esure adverts.

 

Michael Winner

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Ne'er saw I, never felt, a calm so deep!
The river glideth at his own sweet will:
Dear God! the very houses seem asleep;
And all that mighty heart is lying still!

 

William Wordsworth

 

I survive almost any onslaught with a shrug, which must appear as arrogance, but really isn't because I'm not an arrogant person. When you write a play, you make a set of assumptions — that you have something to say, that you know how to say it, that its worth saying, and that maybe someone will come along for the ride. That's all. And then you go about your business, assuming you'd be the first to know if your talent has collapsed.
I don't think I've been a commercial playwright ever. By some curious mischance, a couple of my plays managed to hit an area where commercial success was feasible. But it's wrong to think I'm a commercial playwright who has somehow ceased his proper function. I have always been the same thing — which is not a commercial playwright. I'm not after the brass ring. I very seldom get it anyway, and then it's accidental when I do. … So I write those things that interest me.

 

Edward Albee

 

It's all about discipline - and having an inner calm. That's one of the main driving forces for me when I step into the ring - you can’t have a fight and lose your temper. You need to remain calm and focused when everything around you is in chaos. It's a similar thing for the buddhists - they remain calm and disciplined in the hurly burly of everyday life.

 

Johnny Nelson

 

Of all the creative work produced by humans anywhere, a tiny fraction has continuing commercial value. For that tiny fraction, the copyright is a crucially important legal device. For that tiny fraction, the copyright creates incentives to produce and distribute the creative work. For that tiny fraction, the copyright acts as an "engine of free expression."
But even for that tiny fraction, the actual time during which the creative work has a commercial life is extremely short. As I've indicated, most books go out of print within one year. The same is true of music and film. Commercial culture is sharklike. It must keep moving. And when a creative work falls out of favor with the commercial distributors, the commercial life ends.

 

Lawrence Lessig

 

Dear Night! this world's defeat;
The stop to busy fools; care's check and curb;
The day of spirits; my soul's calm retreat
Which none disturb!
Christ's progress, and His prayer-time;
The hours to which high Heaven doth chime.

 

Henry Vaughan