The new electric environment of simultaneous and diversified information creates acoustic man. He is surrounded by sound – from behind, from the side, from above. His environment is made up of information in all kinds of simultaneous forms, and he puts on this electric environment as we put on our clothes, or as the fish puts on water.
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quoted in Marshall McLuhan: Media in America, p. 225Marshall McLuhan
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We live invested in an electric information environment that is quite as imperceptible to us as water is to fish.
Marshall McLuhan
We now live in a technologically prepared environment that blankets the earth itself. The humanly contrived environment of electric information and power has begun to take precedence over the old environment of "nature." Nature, as it were, begins to be the content of our technology
Marshall McLuhan
Any loss of identity prompts people to seek reassurance and rediscovery of themselves by testing, and even by violence. Today, the electric revolution, the wired planet, and the information environment involve everybody in everybody to the point of individual extinction.
Marshall McLuhan
For the environment it is not difficult to think of Clavigo as a deceiver; for it has never loved him, and so there is no paradox; … Nor is it difficult for the environment to erase every memory of him, and hence it demands that Marie shall do the same. Her pride breaks forth in hate, the environment fans the flames, she finds a vent for her passion in strong words and powerful energetic resolutions, and intoxicates herself with these. The environment rejoices. It does not perceive, what she will hardly acknowledge herself, that the next moment she is weak and faint; it does not notice the anxious misgiving that seizes her, as to whether the strength she has in certain moments is an illusion. This she carefully conceals and will admit to no one. The environment continues the theorizing exercises with vigor, but begins to wish signs of practical results. They do not appear. The environment continues to inflame her; her words reveal an inward strength, and yet the suspicion grows that all is not well. It becomes impatient, and ventures upon extreme measures, it drives the spur of ridicule into her side to incite her.
Soren Aabye Kierkegaard
Youth instinctively understand the present environment – the electric drama. It lives mythically and in depth.
Marshall McLuhan
McLuhan, Marshall
McManners, Joseph
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