Yquotes.com

 

The new science of communication is percept, not concept.

 

Marshall McLuhan

» Marshall McLuhan - all quotes »

Similar quotes

 

In this chapter I want to raise the question partly in jest but partly also in seriousness whether the concept of the image cannot become the abstract foundation of a new science, or at least a cross-disciplinary specialization. As I am indulging in the symbolic communication of an image of images I will even venture to give the science a name — Eiconics — hoping thereby to endow it in the minds of my readers with some of the prestige of classical antiquity. I run some risk perhaps of having my new science confused with the study of icons. A little confusion, however, and the subtle overtones of half-remembered associations are all part of the magic of the name.

 

Kenneth Boulding

 

We must appraise civilization in relation to its territory and in relation to its duration. The character of the medium of communication tends to create a bias in civilization favourable to an over-emphasis on the time concept or on the space concept and only at rare intervals are the biases offset by the influence of another medium and stability achieved.

 

Harold Innis

 

What the founders of modern science ... had to do, was not criticize and to combat certain faulty theories, and to correct or to replace them by better ones. They had to do something quite different. They had to destroy one world and replace it by another. They had to reshape the framework of our intellect itself, to restate and to reform its concepts, to evolve a new approach to Being, a new concept of knowledge, and a new concept of science — and even to replace a pretty natural approach, that of common sense, by another which is not natural at all.

 

Alexandre Koyre

 

Part of the strength of science is that it has tended to attract individuals who love knowledge and the creation of it. Just as important to the integrity of science have been the unwritten rules of the game. These provide recognition and approbation for work which is imaginative and accurate, and apathy or criticism for the trivial or inaccurate... Thus, it is the communication process which is at the core of the vitality and integrity of science...

 

Philip Abelson

 

The fundamental concept in social science is Power, in the same sense in which Energy is the fundamental concept in physics.

 

Bertrand Russell