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Marshall McLuhan

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Dialectic functions by converting everything it touches into figure but metaphor is a means of perceiving one thing in terms of another.

 
Marshall McLuhan

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The really important facts were that spatial relationships had ceased to matter very much and that my mind was perceiving the world in terms of other than spatial categories. At ordinary times the eye concerns itself with such problems as where? — how far? — how situated in relation to what? In the mescaline experience the implied questions to which the eye responds are of another order. Place and distance cease to be of much interest. The mind does its perceiving in terms of intensity of existence, profundity of significance, relationships within a pattern."

 
Aldous Huxley
 

The partaker partakes of that which changes him.
The child that touches takes character from the thing,
The body, it touches. The captain and his men

 
Wallace Stevens
 

Gould's argument on reification purports to get at the philosophical foundation of the field. He claims that general intelligence, defined as the factor common to different cognitive abilities, is merely a mathematical abstraction; hence if we consider it a measurable attribute we are reifying it, falsely converting an abstraction into an “entity” or a “thing”—variously referred to as “a hard, quantifiable thing,” “a quantifiable fundamental particle,” “a thing in the most direct, material sense.” Here he has dug himself a deep hole.… Indeed, this whole argument is fantastic. The scientist does not measure “material things”: He measures properties (such as length or mass), sometimes of a single “thing” (however defined), and sometimes of an organized collection of things, such as a machine, a biological organ, or an organism. In a particularly complex collection, the brain, some properties (i.e., specific functions) have been traced to narrowly-localized regions (such as the sensory or motor nuclei connected to particular parts of the body).

 
Stephen Jay Gould
 

And now the means that you use. What means do you use in order to carry out your occupation? Are the means as important to you as the end, wholly as important? Otherwise it is impossible for you to will only one thing, for in that case the irresponsible, the frivolous, the self-seeking, and the heterogeneous means would flow in between in confusing and corrupting fashion. Eternally speaking, there is only one means and there is only one end: the means and the end are one and the same thing. There is only one end: the genuine Good; and only one means: this, to be willing only to use those means which genuinely are good -- but the genuine Good is precisely the end. In time and on earth one distinguishes between the two and considers that the end is more important than the means. One thinks that the end is the main thing and demands of one who is striving that he reach the end. He need not be so particular about the means. Yet this is not so, and to gain an end in this fashion is an unholy act of impatience. In the judgment of eternity the relation between the end and the means is rather the reverse of this.

 
Soren Aabye Kierkegaard
 

The metaphor is perhaps one of man's most fruitful potentialities. Its efficacy verges on magic, and it seems a tool for creation which God forgot inside one of His creatures when He made him. All our other faculties keep us within the realm of the real, of what is already there. The most we can do is to combine things or to break them up. The metaphor alone furnishes an escape; between the real things, it lets emerge imaginary reefs, a crop of floating islands. A strange thing, indeed, the existence in man of this mental activity which substitutes one thing for another — from an urge not so much to get at the first as to get rid of the second.

 
Jose Ortega y Gasset
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