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Marshall McLuhan

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The unique innovation of the phonetic alphabet released the Greeks from the universal acoustic spill of tribal societies.

 
Marshall McLuhan

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The interiorization of the technology of the phonetic alphabet translates man from the magical world of the ear to the neutral visual world.

 
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The visual power of the phonetic alphabet is the translate other languages into itself is part of its power to invade right hemisphere (oral) cultures.

 
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When a man no longer confuses himself with the definition of himself that others have given him, he is at once universal and unique. He is universal by virtue of the inseparability of his organism from the cosmos. He is unique in that he is just this organism and not any stereotype of role, class, or identity assumed for the convenience of social communication.

 
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The Greeks invented both their artistic and scientific novelties after the interiorization of the alphabet.

 
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Evidence has... been adduced that schizophrenia is widespread in other kinds of human societies. ...and they form a substantial fraction of the clientele of the tribal shamans and healers.

 
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