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Marshall McLuhan

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The culture-heroes of preliteracy and postliteracy alike are robots.

 
Marshall McLuhan

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Each factory will be making Robots of a di¯ferent color, a different nationality, a different tongue; that they'll all be different — as different from one another as fingerprints; that they'll no longer be able to conspire with one another; and ... we, we people will help to foster their prejudices and cultivate their mutual lack of understanding, you see? So that any given Robot, to the day of its death, right to the grave, will forever hate a Robot bearing the trademark of another factory... Thunder, we'll make Black Robots and Swedish Robots and Italian Robots and Chinese Robots, and then let someone try to drive the notion of brotherhood into the noggin of their organization...

 
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Robots of the world! Many people have fallen. By seizing the factory we have become the masters of everything. The age of mankind is over. A new world has begun! The rule of Robots!

 
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We made the Robots look too much alike. A hundred thousand identical faces all looking this way. A hundred thousand expressionless faces. It's a nightmare.

 
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Variability is the law of life, and as no two faces are the same, so no two bodies are alike, and no two individuals react alike and behave alike under the abnormal conditions which we know as disease.

 
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In the old times of which I have spoken, they desired to make all men think exactly alike. All the mechanical ingenuity of the world cannot make two clocks run exactly alike, and how are you going to make hundreds of millions of people, differing in brain and disposition, in education and aspiration, in conditions and surroundings, each clad in a living robe of passionate flesh — how are you going to make them think and feel alike? If there is an infinite god, one who made us, and wishes us to think alike, why did he give a spoonful of brains to one, and a magnificent intellectual development to another? Why is it that we have all degrees of intelligence, from orthodoxy to genius, if it was intended that all should think and feel alike?

 
Robert G. Ingersoll
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