The visual power of the phonetic alphabet is the translate other languages into itself is part of its power to invade right hemisphere (oral) cultures.
Marshall McLuhan
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Writing with a simplified alphabet checked the power of custom of an oral tradition but implied a decline in the power of expression and the creation of grooves which determined the channels of thought of readers and later writers.
Harold Innis
The interiorization of the technology of the phonetic alphabet translates man from the magical world of the ear to the neutral visual world.
Marshall McLuhan
Left hemisphere industrialism has blinded the Chinese to the effects of our alphabet: pattern recognition is in the right hemisphere.
Marshall McLuhan
The tribalizing power of the new electronic media, the way in which they return to us to the unified fields of the old oral cultures, to tribal cohesion and pre-individualist patterns of thought, is little understood. Tribalism is the sense of the deep bond of family, the closed society as the norm of community.
Marshall McLuhan
The unique innovation of the phonetic alphabet released the Greeks from the universal acoustic spill of tribal societies.
Marshall McLuhan
McLuhan, Marshall
McManners, Joseph
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