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Marshall McLuhan

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Environments work us over and remake us. It is man who is the content of and the message of the media, which are extensions of himself. Electronic man must know the effects of the world he has made above all things.

 
Marshall McLuhan

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Although the medium is the message, the controls go beyond programming. The restraints are always directed to the “content,” which is always another medium. The content of the press is literary statement, as the content of the book is speech, and the content of the movie is the novel. So the effects of radio are quite independent of its programming.

 
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Content is not just king, it is the emperor of all things electronic.

 
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Hope is the bedrock of this nation. The belief that our destiny will not be written for us, but by us, by all those men and women who are not content to settle for the world as it is, who have the courage to remake the world as it should be.

 
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The electronic age is a world in which causes and effects become almost interchangeable, as in music structures.

 
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All media of communications are cliches serving to enlarge man's scope of action, his patterns of associations and awareness. These media create environments that numb our powers of attention by sheer pervasiveness.

 
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