Since Sputnik there is no Nature. Nature is an item contained in a man-made environment of satellites and information.
Marshall McLuhan
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Since Sputnik and the satellites, the planet is enclosed in a manmade environment that ends "Nature" and turns the globe into a repertory theater to be programmed. Shakespeare at the Globe mentioning "All the world's a stage, and all the men and women merely players" (As You Like It, Act II, Scene 7) has been justified by recent events in ways that would have struck him as entirely paradoxical. The results of living inside a proscenium arch of satellites is that the young now accept the public spaces of the earth as role-playing areas. Sensing this, they adopt costumes and roles and are ready to "do their thing" everywhere." (p.9-10)
Marshall McLuhan
Blast Sputnik for closing terrestrial nature in a man-made environment that transfers the evolutionary process from biology to technology.
Marshall McLuhan
We now live in a technologically prepared environment that blankets the earth itself. The humanly contrived environment of electric information and power has begun to take precedence over the old environment of "nature." Nature, as it were, begins to be the content of our technology
Marshall McLuhan
The new electric environment of simultaneous and diversified information creates acoustic man. He is surrounded by sound – from behind, from the side, from above. His environment is made up of information in all kinds of simultaneous forms, and he puts on this electric environment as we put on our clothes, or as the fish puts on water.
Marshall McLuhan
In contrast to our own social environment which brings out different aspects of human nature and often demonstrated that behavior which occurs almost invariably in individuals within our society is nevertheless due not to original nature but to social environment; and a homogeneous and simple development of the individual may be studied.
Margaret Mead
McLuhan, Marshall
McManners, Joseph
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