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Marshall McLuhan

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Disarmament is illogical and futile, unless one is prepared to regard the available means of production and social organization as affording unique social ends. To divert electrical energy and circuitry into atomic bombs shows the same imaginative power as wiring the dining-room chairs to enable one to electrocute the sitter in the event that he might prove hostile. It is part of the age-old habit of using new means for old purposes instead of discovering what are the new goals contained in the new means.

 
Marshall McLuhan

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There is no greater fallacy than the belief that aims and purposes are one thing, while methods and tactics are another, This conception is a potent menace to social regeneration. All human experience teaches that methods and means cannot be separated from the ultimate aim. The means employed become, through individual habit and social practice, part and parcel of the final purpose; they influence it, modify it, and presently the aims and means become identical.

 
Emma Goldman
 

The word 'policy' generally refers to the principles that govern action directed towards given ends. Any study of policy therefore should concern itself with three things — what we want (the ends), how we get it (the means), and who are 'we,' that is, what is the nature of the organization or group concerned. Science is concerned with means rather than with ends. The study of "what we want" (objectives) extends beyond the boundaries of the social sciences into the field of ethics. It is not the business of the social sciences to evaluate the ultimate ends of human activity. The social sciences, therefore, cannot give a final answer to the question whether any given policy is right. The social scientist can study what people say they want, what they think they want and may even infer from their behaviour what they really want, but it is not the business of science to say whether people want right things.

 
Kenneth Boulding
 

By bourgeoisie is meant the class of modern capitalists, owners of the means of social production and employers of wage labor. By proletariat, the class of modern wage laborers who, having no means of production of their own, are reduced to selling their labor power in order to live.

 
Friedrich Engels
 

I am for neither West nor East, but for myself considered as a self — one of the millions who inhabit the earth... If it seems absurd that an individual should set up as a judge between these vast powers, armed with their superhuman instruments of destruction I can reply that the very immensity of the means to destroy proves that judging and being judged does not lie in these forces. For supposing that they achieved their utmost and destroyed our civilization, whoever survived would judge them by a few statements. a few poems, a few témoignages [testimonies] surviving from all the ruins, a few words of those men who saw outside and beyond the means which were used and all the arguments which were marshaled in the service of those means.
Thus I could not escape from myself into some social situation of which my existence was a mere product, and my witnessing a willfully distorting instrument. I had to be myself, choose and not be chosen... But to believe that my individual freedom could gain strength from my seeking to identify myself with the "progressive" forces was different from believing that my life must be an instrument of means decided on by political leaders. I came to see that within the struggle for a juster world, there is a further struggle between the individual who cares for long-term values and those who are willing to use any and every means to gain immediate political ends — even good ends. Within even a good social cause, there is a duty to fight for the pre-eminence of individual conscience. The public is necessary, but the private must not be abolished by it; and the individual must not be swallowed up by the concept of the social man.

 
Stephen Spender
 

The second means not only freer interaction between social groups (once isolated so far as intention could keep up separation) but change in social habit-its continuous readjustment through meeting the new situations produced by varied intercourse.

 
John Dewey
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