Our book technology has Gutenberg at one end and the Ford assembly lines at the other. Both are obsolete.
Marshall McLuhan
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In this age, I don’t care how tactically or operationally brilliant you are, if you cannot create harmony—even vicious harmony—on the battlefield based on trust across service lines, across coalition and national lines, and across civilian/military lines, you need to go home, because your leadership is obsolete. We have got to have officers who can create harmony across all those lines.
James Mattis
A new technology sometimes creates more than it destroys. Sometimes, it destroys more than it creates. But it is never one-sided. The invention of the printing press is an excellent example. Printing fostered the modern idea of individuality but it destroyed the medieval sense of community and social integration. Printing created prose but made poetry into an exotic and elitist form of expression. Printing made modern science possible but transformed religious sensibility into an exercise in superstition. Printing assisted in the growth of the nation-state but, in so doing, made patriotism into a sordid if not a murderous emotion. Another way of saying this is that a new technology tends to favor some groups of people and harms other groups. School teachers, for example, will, in the long run, probably be made obsolete by television, as blacksmiths were made obsolete by the automobile, as balladeers were made obsolete by the printing press. Technological change, in other words, always results in winners and losers.
Neil Postman
Henry Ford, in a sense, was the first Keynesian. He paid his assembly workers high wages so they could afford to buy his cars.
Robert Kuttner
Gutenberg, your printing press has been violated by this evil book!
Friedrich Kellner
The car is not a rabbit or a deer that jumps around in sweeping lines, but it is a man-made work of technology in need of an appropriate roadway. Rather, the car resembles a dragon fly or any other jumping animal that moves shorter distances in straight lines and then changes its direction at different points.
Fritz Todt
McLuhan, Marshall
McManners, Joseph
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