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Marshall McLuhan

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Environment is process, not container.

 
Marshall McLuhan

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Three and a half million years separate the individual who left these footprints in the sands of Africa from the one who left them on the moon. A mere blink in the eye of evolution. Using his burgeoning intelligence, this most successful of all mammals has exploited the environment to produce food for an ever-increasing population. In spite of disasters when civilisations have over-reached themselves, that process has continued, indeed accelerated, even today. Now mankind is looking for food, not just on this planet but on others. Perhaps the time has now come to put that process into reverse. Instead of controlling the environment for the benefit of the population, perhaps it's time we control the population to allow the survival of the environment.

 
David Attenborough
 

Blast Sputnik for closing terrestrial nature in a man-made environment that transfers the evolutionary process from biology to technology.

 
Marshall McLuhan
 

When the evolutionary process shifts from biology to software technology the body becomes the old hardware environment. The human body is now a probe, a laboratory for experiments.

 
Marshall McLuhan
 

We now live in a technologically prepared environment that blankets the earth itself. The humanly contrived environment of electric information and power has begun to take precedence over the old environment of "nature." Nature, as it were, begins to be the content of our technology

 
Marshall McLuhan
 

For the environment it is not difficult to think of Clavigo as a deceiver; for it has never loved him, and so there is no paradox; … Nor is it difficult for the environment to erase every memory of him, and hence it demands that Marie shall do the same. Her pride breaks forth in hate, the environment fans the flames, she finds a vent for her passion in strong words and powerful energetic resolutions, and intoxicates herself with these. The environment rejoices. It does not perceive, what she will hardly acknowledge herself, that the next moment she is weak and faint; it does not notice the anxious misgiving that seizes her, as to whether the strength she has in certain moments is an illusion. This she carefully conceals and will admit to no one. The environment continues the theorizing exercises with vigor, but begins to wish signs of practical results. They do not appear. The environment continues to inflame her; her words reveal an inward strength, and yet the suspicion grows that all is not well. It becomes impatient, and ventures upon extreme measures, it drives the spur of ridicule into her side to incite her.

 
Soren Aabye Kierkegaard
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