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Marshall McLuhan

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The Age of Writing has passed. We must invent a new metaphor, restructure our thoughts and feelings.

 
Marshall McLuhan

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We think that thoughts are there inside of us. We think that they are self-generated and spontaneous. What is actually there is what I call a thought-sphere. The thought-sphere is the totality of man's experiences, thoughts, and feelings passed on to us from generation to generation.

 
U. G. Krishnamurti
 

When you invent the ship, you also invent the shipwreck; when you invent the plane you also invent the plane crash; and when you invent electricity, you invent electrocution... Every technology carries its own negativity, which is invented at the same time as technical progress.

 
Paul Virilio
 

Out of the meaningless practical shapes of all that is living or lifeless
Joined with the artist's eye, new life, new form, new colour.
Out of the sea of sound the life of music,
Out of the slimy mud of words, out of the sleet and hail of verbal imprecisions,
Approximate thoughts and feelings, words that have taken the place of thoughts and feelings,
There spring the perfect order of speech, and the beauty of incantation.

 
Thomas Stearns (T. S.) Eliot
 

Profound experiences stimulate thoughts; but such thoughts do not look very adequate on paper. Writing can be a way of rethinking again and again.
In the process of teaching and writing one must constantly consider the thoughts of men with different ideas. And prolonged and ever-new exposure to a wide variety of outlooks — together with the criticism many professors seek from both their students and their colleagues — is a more profound experience than most people realize. It is a long-drawn-out trial by fire, marked by frequent disillusionment, discoveries, and despair, and by a growing regard for honesty, which is surely one of the most difficult of all the virtues to attain. What one comes up with in the end owes quite as much to this continual encounter as it does to any other experience.

 
Walter (philosopher) Kaufmann
 

The facts of nature are what they are, but we can only view them through the spectacles of our mind. Our mind works largely by metaphor and comparison, not always (or often) by relentless logic. When we are caught in conceptual traps, the best exit is often a change in metaphor—not because the new guideline will be truer to nature (for neither the old nor the new metaphor lies “out there” in the woods), but because we need a shift to more fruitful perspectives, and metaphor is often the best agent of conceptual transition.

 
Stephen Jay Gould
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