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Environments are invisible. Their groundrules, pervasive structure, and overall patterns elude easy perception.

 

Marshall McLuhan

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Perception creates behavior. Perception encourages behavior. And because this institution--this artifice--continues to socially reinforce patterns of perception and behavior, if this behavior is destructive, it may not be a bad idea to eliminate or curtail the institution.

 

Derrick Jensen

 

Jacques Ellul observes in Propaganda: When dialogue begins, propaganda ends. His theme, that propaganda is not this or that ideology but rather the action and coexistence of all media at once, explains why propaganda is environmental and invisible. The total life of any culture tends to be "propaganda", for this reason. It blankets perception and supresses awareness, making the counter environments created by the artist indispensable to survival and freedom.

 

Marshall McLuhan

 

Without an anti-environment, all environments are invisible.

 

Marshall McLuhan

 

The members of the Invisible College did not live to see the full flowering of the scientific method, and we will not live to see what use humanity makes of a medium for sharing that is cheap, instant, and global (both in the sense of 'comes from everyone' and 'goes everywhere.') We are, however, the people who are setting the earliest patterns for this medium. Our fate won't matter much, but the norms we set will. Given what we have today, the Internet could easily become Invisible High School, with a modicum of educational material in an ocean of narcissism and social obsessions. We could, however, also use it as an Invisible College, the communicative backbone of real intellectual and civic change.

 

Clay Shirky

 

A resuscitated orthodoxy, so pervasive as to be nearly invisible, rules the land. Like any religion worth its salt, it shapes our world in its image, demonizing if necessary, absorbing when possible. Thus has the great sovereign territory of what Nabokov called “unreal estate,” the continent of invisible possessions from time to talent to contentment, been either infantilized, rendered unclean, or translated into the grammar of dollars and cents. Thus has the great wilderness of the inner life been compressed into a median strip by the demands of the “real world,” which of course is anything but.

 

Mark Slouka