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Marshall McLuhan

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The hot radio medium used in cool or nonliterate cultures has a violent effect, quite unlike its effect, say in England or America, where radio is felt as entertainment.

 
Marshall McLuhan

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One of the many effects of television on radio has been to shift radio from an entertainment medium into a kind of nervous information system.

 
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Radio affects most intimately, person-to-person, offering a world of unspoken communication between writer-speaker and the listener. That is the immediate aspect of radio. A private experience. The subliminal depths of radio are charged with the resonating echoes of tribal horns and antique drums. This is inherent in the very nature of this medium, with its power to turn the psyche and society into a single echo chamber.

 
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The microphone-amplifier-loudspeaker combination is having an enormous effect on our civilization. Not all of it is good! Consider to what heights of impudence and tyranny, and to what depths of moral depravity, has radio broadcasting and the loudspeaker attained in that recent monstrosity, Transit Radio, Inc. Almost incredible is the loathsome fact that already in 21 cities bus riders must listen to never-ending, blatant advertising and unwelcome jitterbug and bop music.

 
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I think that there is a whole lot turning upside down at rock radio -- not -- excuse me, talk radio particularly. Radio as we know it is pretty much changing completely. You know, the diversity of the taste of the folks that are watching the show right now is way more than what is available in the little Motorola in your car today. And where are the new personalities? Where is the new Stern, somebody who has that much impact? Where is the new.

 
David Lee Roth
 

What I do is dangerous for sponsors, dangerous for editors. But I'm really a radio kid. I grew up on radio, not TV. Ultimately, I'll probably do radio.

 
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