We are numb in our new electric world as the native involved in our literate and mechanical culture.
Marshall McLuhan
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We are no more prepared to encounter radio and TV in our literate milieu than the native of Ghana is able to cope with the literacy that takes him out of his collective tribal world and beaches him in individual isolation. (xx)
Marshall McLuhan
The Eskimo, like any pre-literate, leaps easily from the Paleolithic stone age to the electric age, by-passing the Neolithic specialism.
Marshall McLuhan
Buddhism ... is not a culture but a critique of culture, an enduring nonviolent revolution or “loyal opposition” to the culture in which it is involved.
Alan Watts
"[A. Merriam] neglects to take sufficiently into account the possibilities of critical musical analysis as though from within the culture, be it by a native or a native-trained foreigner."
Harold Powers
The literate man is a sucker for propaganda...You cannot propagandize a native. You can sell him rum and trinkets, but you cannot sell him ideas.
Marshall McLuhan
McLuhan, Marshall
McManners, Joseph
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