The electric light is pure information. It is a medium without a message.
Marshall McLuhan
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Because of what computers commonly do... With the exception of the electric light, there never has been a technology that better exemplifies Marshall McLuhan's aphorism "The medium is the message." ...the "message" of computer technology is comprehensive and domineering. The computer argues, to put it baldly, that the most serious problems confronting us at both personal and professional levels require technical solutions through fast access to information otherwise unavailable. ...this is... nonsense. Our most serious problems are not technical, nor do they arise from inadequate information. If a nuclear catastrophe occurs, it shall not be because of inadequate information. Where people are dying of starvation, it does not occur because of inadequate information. If families break up, children are mistreated, crime terrorizes a city, education is impotent, it does not happen because of inadequate information. Mathematical equations, instantaneous communication, and vast quantities of information have nothing whatever to do with any of these problems. And the computer is useless in addressing them.
Neil Postman
Claude Shannon, the founder of information theory, invented a way to measure 'the amount of information' in a message without defining the word 'information' itself, nor even addressing the question of the meaning of the message.
Hans Christian von Baeyer
STRUCTURE IS MORE IMPORTANT THAN CONTENT IN THE TRANSMISSION OF INFORMATION. It is the same as saying "the medium is the message."
Abbie Hoffman
By simply moving information and brushing information against information, any medium whatever creates vast wealth.
Marshall McLuhan
The new electric environment of simultaneous and diversified information creates acoustic man. He is surrounded by sound – from behind, from the side, from above. His environment is made up of information in all kinds of simultaneous forms, and he puts on this electric environment as we put on our clothes, or as the fish puts on water.
Marshall McLuhan
McLuhan, Marshall
McManners, Joseph
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