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One of the many effects of television on radio has been to shift radio from an entertainment medium into a kind of nervous information system.

 

Marshall McLuhan

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I used to think that television could be potentially the most powerful medium for the dissemination of knowledge that the world has ever known, it could be a very rich and rewarding thing if handled properly and that the problem was in the execution. I've now come, after ten years in the business, five years of which was as a television critic, to taking the very extreme view point. I think television itself is bad.
The idea of television, the act of watching television kills the imagination. It's not like radio, with radio you had to listen, had to make things, you had to build things in your mind. Movies do that. Television is something else again. Television lays it all out there in a very prescribed way and the bare minimum of imagination on the part of the viewer is needed and I really fear for all of us.

 

Harlan Ellison

 

The hot radio medium used in cool or nonliterate cultures has a violent effect, quite unlike its effect, say in England or America, where radio is felt as entertainment.

 

Marshall McLuhan

 

Radio affects most intimately, person-to-person, offering a world of unspoken communication between writer-speaker and the listener. That is the immediate aspect of radio. A private experience. The subliminal depths of radio are charged with the resonating echoes of tribal horns and antique drums. This is inherent in the very nature of this medium, with its power to turn the psyche and society into a single echo chamber.

 

Marshall McLuhan

 

Nikola Tesla is the true unsung prophet of the electronic age; without whom our radio, auto ignition, telephone, alternating current power generation and transmission, radio and television would all have been impossible.

 

Nikola Tesla

 

Although the medium is the message, the controls go beyond programming. The restraints are always directed to the “content,” which is always another medium. The content of the press is literary statement, as the content of the book is speech, and the content of the movie is the novel. So the effects of radio are quite independent of its programming.

 

Marshall McLuhan