The medium is the message.
Marshall McLuhan
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The "medium is the message" is one of the world's silliest remarks. The message is the message, and it doesn't matter whether you send it by e-mail, a note in a bottle or on a picture postcard. The book, or the poem, or the play is what counts and it doesn't matter if it's written with a pen on a long sheet of ruled paper, as I am writing now, or on the most highly developed word processor. No machine can help with the rhythms of your prose, even if it can spell better than you can.
John Mortimer
Although the medium is the message, the controls go beyond programming. The restraints are always directed to the “content,” which is always another medium. The content of the press is literary statement, as the content of the book is speech, and the content of the movie is the novel. So the effects of radio are quite independent of its programming.
Marshall McLuhan
The electric light is pure information. It is a medium without a message.
Marshall McLuhan
'Medium,' 'Large' and 'King Size'? What the f**k is that? How the f**k can 'Medium' be the smallest? Do you even know what the word 'Medium' means? This is why you're all so fat, you bunch of road sign-shooting Yankee pillocks.
Ben Croshaw
STRUCTURE IS MORE IMPORTANT THAN CONTENT IN THE TRANSMISSION OF INFORMATION. It is the same as saying "the medium is the message."
Abbie Hoffman
McLuhan, Marshall
McManners, Joseph
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