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Marshall McLuhan

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Sheer visual quantity evokes the magical resonance of the tribal hoard. The box office looms as a return to the echo chamber of bardic incantation.

 
Marshall McLuhan

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Literacy, in translating man out of the closed world of tribal depth and resonance, gave man an eye for an ear and ushered him into a visual open world of specialized and divided consciousness.

 
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The sheer increase in the quantity of information movement favoured the visual organization of knowledge and the rise of perspective even before typography.

 
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Radio affects most intimately, person-to-person, offering a world of unspoken communication between writer-speaker and the listener. That is the immediate aspect of radio. A private experience. The subliminal depths of radio are charged with the resonating echoes of tribal horns and antique drums. This is inherent in the very nature of this medium, with its power to turn the psyche and society into a single echo chamber.

 
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Magical shadow with symbolic powers!
A voice from the distant past, an evocation,
Is it not mine prepared for incantation?

 
Stephane Mallarme
 

The Lord's Prayer is an excellent model, but it was never intended to be a magical incantation to get God's attention. Jesus gave this prayer as a pattern to suggest the variety of elements that should be included when we pray.

 
Bill Hybels
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