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Marshall McLuhan

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Philosophy was as naive as science in its unconscious acceptance of the assumptions or dynamic of typography.

 
Marshall McLuhan

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Whether he realizes it or not, however, Mr. Mets is affected every hour of his life not only by the words he hears and uses, but also by his unconscious assumptions about language. [...] Such unconscious assumptions determine the effect that words have on him -- which in turn determines the way he acts, whether wisely or foolishly. Words -- the way he uses them and the way he takes them when spoken by others -- largely shape his beliefs, his prejudices, his ideals, his aspirations. They constitute the moral and intellectual atmosphere in which he lives -- in short, his semantic environment.

 
S. I. Hayakawa
 

It seems to me that science has a much greater likelihood of being true in the main than any philosophy hitherto advanced (I do not, of course, except my own). In science there are many matters about which people are agreed; in philosophy there are none. Therefore, although each proposition in a science may be false, and it is practically certain that there are some that are false, yet we shall be wise to build our philosophy upon science, because the risk of error in philosophy is pretty sure to be greater than in science. If we could hope for certainty in philosophy, the matter would be otherwise, but so far as I can see such a hope would be chimerical.

 
Bertrand Russell
 

The absolute and static were even taken over by such dynamically oriented psychological schools as the Freudian in the form of the permanent unconscious ideas. In Jung, the unconscious psychic life was enlarged to the static "racial unconscious" and to the static "collective unconscious". Along with the static viewpoint, these psychologies took over the idea of guilt, even after their separation from philosophy. In so doing, they fell into a cul de sac from which there was no way out.

 
Wilhelm Reich
 

“‘Naive’ is not a word I associate with the Southern Rule. Superstitious, perhaps, traditional, yes, maddeningly set in their way, certainly—but not naive.”
“I meant you are naive. They must have a hidden motive.”
“This is why I have no politics,” said Darvin. “I can’t think in those terms.”

 
Ken MacLeod
 

Naive falsificationism takes it for granted that the laws of nature are manifest an not hidden beneath disturbances of considerable magnitude. Empiricism takes it for granted that sense experience is a better mirror of the world than pure thought. Praise of argument takes it for granted that the artifices of Reason give better results than the unchecked play of our emotions. Such assumptions may be perfectly plausible and even true. Still, one should occasionally put them to a test. Putting them to a test means that we stop using the methodology associated with them, start doing science in a different way and see what happens.

 
Paul Karl Feyerabend
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