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Marshall McLuhan

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Typography tended to alter language from a means of perception and exploration to a portable commodity.

 
Marshall McLuhan

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Every perception of colour is an illusion.. ..we do not see colours as they really are. In our perception they alter one another. (remark around 1949, when he started his ‘Homage to the Square’ series, fh)

 
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The invention of typography confirmed and extended the new visual stress of applied knowledge, providing the first uniformly repeatable “commodity,” the first assembly-line, and the first mass-production.

 
Marshall McLuhan
 

[a mobile phone rings] If you have a portable surveillance and tracking device, please turn it off. They have already tracked you in here, they already know you are listening to me; so, there is no need for you to keep it on. And by the way, these portable tracking devices emit signals for tracking purposes even when they are apparently switched off; the only way to stop them is to take out all the batteries. And if they want to listen, they don't have to do it through your portable surveillance device, I expect recordings will be posted they can listen to those, and they are even welcome to come and attend. So there is absolutely no reason why your portable tracking and surveillance device has to be on.

 
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The future author is one who discovers that language, the exploration and manipulation of the resources of language, will serve him in winning through to his way.

 
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Language is not a handmaiden to perception; it is perception; it gives shape to what would otherwise be inert and dead.

 
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