The invention of typography confirmed and extended the new visual stress of applied knowledge, providing the first uniformly repeatable “commodity,” the first assembly-line, and the first mass-production.
Marshall McLuhan
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Typography as the first mechanization of a handicraft is itself the perfect instance not of a new knowledge, but of applied knowledge.
Marshall McLuhan
This is an age of mass production. In the mass production of materials a broad technique has been developed and applied to their distribution. In this age, too, there must be a technique for the mass distribution of ideas.
Edward Berays
The sheer increase in the quantity of information movement favoured the visual organization of knowledge and the rise of perspective even before typography.
Marshall McLuhan
Typography tended to alter language from a means of perception and exploration to a portable commodity.
Marshall McLuhan
Typography extended its character to the regulation and fixations of languages.
Marshall McLuhan
McLuhan, Marshall
McManners, Joseph
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