The world of the Greeks illustrates why visual appearances cannot interest people before the interiorization of alphabetic technology.
Marshall McLuhan
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The interiorization of the technology of the phonetic alphabet translates man from the magical world of the ear to the neutral visual world.
Marshall McLuhan
The world of visual perspective is one of unified and homogeneous space. Such a world is alien to the resonating diversity of spoken words. So language was the last art to accept the visual logic of Gutenberg technology, and the first to rebound in the electric age.
Marshall McLuhan
The Greeks invented both their artistic and scientific novelties after the interiorization of the alphabet.
Marshall McLuhan
Every technology contrived and “outered” by man has the power to numb human awareness during the period of its first interiorization.
Marshall McLuhan
All through our history, we have been changing the world with our technology. Our technology has been of two kinds, green and grey. Green technology is seeds and plants, gardens and vineyards and orchards, domesticated horses and cows and pigs, milk and cheese, leather and wool. Grey technology is bronze and steel, spears and guns, coal and oil and electricity, automobiles and airplanes and rockets, telephones and computers. Civilization began with green technology, with agriculture and animal-breeding, ten thousand years ago. Then, beginning about three thousand years ago, grey technology became dominant, with mining and metallurgy and machinery. For the last five hundred years, grey technology has been racing ahead and has given birth to the modern world of cities and factories and supermarkets.
The dominance of grey technology is now coming to an end.Freeman Dyson
McLuhan, Marshall
McManners, Joseph
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