The alphabet is an aggressive and militant absorber and transformer of culture, as Harold Innis was the first to show.
Marshall McLuhan
» Marshall McLuhan - all quotes »
Innis made the study of technology and civilization (Canada as a big "staples commodity") an opportunity for the development of a distinctive Canadian way of thinking. In the Innisian world of technological realism, there emerges an epistemological toolkit for the exploration of dependency and emancipation as the two faces of technological society. Innis's thought is perfectly styled to the historical specificity of Canada's political economy and culture because it is a constant reflection on the great tension between centre/periphery in Canada's historical formation.
Harold Innis
The present volume to this point might be regarded as a gloss on a single text of Harold Innis: "The effect of the discovery of printing was evident in the savage religious wars of the sixteenth and seventeenth centuries. Application of power to communication industries hastened the consolidation of vernaculars, the rise of nationalism, revolution, and new outbreaks of savagery in the twentieth century."
Marshall McLuhan
There is nothing willful or arbitrary about the Innis mode of expression. Were it to be translated into perspective prose, it would not only require huge space, but the insight into the modes of interplay among forms of organisation would also be lost. Innis sacrificed point of view and prestige to his sense of the urgent need for insight. A point of view can be a dangerous luxury when substituted for insight and understanding. As Innis got more insight he abandoned any mere point of view in his presentation of knowlege. When he interrelates the development of the steam press with 'the consolidation of the vernaculars' and the rise of nationalism and revolution he is not reporting anybody's point of view, least of all his own. He is setting up a mosaic configuration or galaxy for insight … Innis makes no effort to "spell out" the interrelations between the components in his galaxy. He offers no consumer packages in his later work, but only do-it-yourself kits...
Marshall McLuhan
Prolonged mimesis of the alphabet and its fragmenting properties produced a new dominant mode of perception and then of culture.
Marshall McLuhan
In the places I go there are things that I see
That I never could spell if I stopped with the Z.
I'm telling you this 'cause you're one of my friends.
My alphabet starts where your alphabet ends!Dr. Seuss
McLuhan, Marshall
McManners, Joseph
A
B
C
D
E
F
G
H
I
J
K
L
M
N
O
P
Q
R
S
T
U
V
W
X
Y
Z