The interiorization of the technology of the phonetic alphabet translates man from the magical world of the ear to the neutral visual world.
Marshall McLuhan
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The world of the Greeks illustrates why visual appearances cannot interest people before the interiorization of alphabetic technology.
Marshall McLuhan
The visual power of the phonetic alphabet is the translate other languages into itself is part of its power to invade right hemisphere (oral) cultures.
Marshall McLuhan
The world of visual perspective is one of unified and homogeneous space. Such a world is alien to the resonating diversity of spoken words. So language was the last art to accept the visual logic of Gutenberg technology, and the first to rebound in the electric age.
Marshall McLuhan
The Greeks invented both their artistic and scientific novelties after the interiorization of the alphabet.
Marshall McLuhan
The unique innovation of the phonetic alphabet released the Greeks from the universal acoustic spill of tribal societies.
Marshall McLuhan
McLuhan, Marshall
McManners, Joseph
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