Literacy, in translating man out of the closed world of tribal depth and resonance, gave man an eye for an ear and ushered him into a visual open world of specialized and divided consciousness.
Marshall McLuhan
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I think visual literacy and media literacy is not without value, but I think plain old-fashioned text literacy and mathematical literacy are much more powerful and flexible ways to organize your mind.
Neal Stephenson
Literacy, the visual technology, dissolved the tribal magic by means of its stress on fragmentation and specialization and created the individual.
Marshall McLuhan
Sheer visual quantity evokes the magical resonance of the tribal hoard. The box office looms as a return to the echo chamber of bardic incantation.
Marshall McLuhan
We are no more prepared to encounter radio and TV in our literate milieu than the native of Ghana is able to cope with the literacy that takes him out of his collective tribal world and beaches him in individual isolation. (xx)
Marshall McLuhan
One world and then another, running like a chain. One world treading on the heels of another world that plodded just ahead. One world's tomorrow, another world's today. And yesterday is tomorrow, and tomorrow is the past. Except, there wasn't any past. No past, that was, except the figment of remembrance that flitted like a night-winged thing in the shadow of one's mind. No past that one could reach. No pictures painted on the wall of time. No film that one could run backwards and see what-once-had-been... One road was open, but another road was closed. Not closed, of course, for it had never been. For there wasn't any past, there never had been any, there wasn't room for one. Where there should have been a past there was another world.
Clifford D. Simak
McLuhan, Marshall
McManners, Joseph
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