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Marshall McLuhan

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All forms of violence are quests for identity. When you live on the frontier, you have no identity. You're a nobody.

 
Marshall McLuhan

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Violence, whether spiritual or physical, is a quest for identity and the meaningful. The less identity, the more violence.

 
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They tell us we must be prepared to contemplate, in fact to welcome, the alteration and alienation of our towns and cities. They tell us there is no such thing as our own people and our country. Indeed there is, and I say it in no mean or arrogant or exclusive spirit. What I know is that we have an identity of our own, as we have a territory of our own, and that the instinct to preserve that identity, as to defend that territory, is one of the deepest and strongest implanted in mankind. I happen also to believe that the instinct is good and that its beneficent effects are not exhausted...In our time that identity has been threatened more than once. In the past it was threatened by violence and aggression from without. It is now threatened from within by the foreseeable consequences of a massive but unpremeditated and fortunately, in substantial measure, reversible immigration.

 
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In Tar Baby, the classic concept of the individual with a solid, coherent identity is eschewed for a model of identity which sees the individual as a kaleidoscope of heterogeneous impulses and desires, constructed from multiple forms of interaction with the world as a play of difference that cannot be completely comprehended.

 
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The Man of "Radical" Understanding is not "entranced". He is not "elsewhere". He is not having an experience. He is not passionless and inoffensive. He is awake. He is present. He knows no obstruction in the form of mind, identity, differentiation and desire. He uses mind, identity, differentiation and desire. He is passionate. His quality is an offense to those who are entranced, elsewhere, contained in the mechanics of experience, asleep, living as various forms of identity, separation and dependence. He is acceptable only to those who understand."

 
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Those who are outside the centres of power, because of the need for a positive and not simply a stable identity, are likely to find an independent identity appealing.

 
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