Environments are not just containers, but are processes that change the content totally.
--
American scholar, Volume 35, 1965, p. 200Marshall McLuhan
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Unfamiliar environments heighten adrenalin, which might work for stimulating excitement or against totally relaxing into any kind of intimacy.
Vanna Bonta
Environments work us over and remake us. It is man who is the content of and the message of the media, which are extensions of himself. Electronic man must know the effects of the world he has made above all things.
Marshall McLuhan
Light and matter are both single entities, and the apparent duality arises in the limitations of our language. It is not surprising that our language should be incapable of describing the processes occurring within the atoms, for, as has been remarked, it was invented to describe the experiences of daily life, and these consist only of processes involving exceedingly large numbers of atoms. Furthermore, it is very difficult to modify our language so that it will be able to describe these atomic processes, for words can only describe things of which we can form mental pictures, and this ability, too, is a result of daily experience. Fortunately, mathematics is not subject to this limitation, and it has been possible to invent a mathematical scheme — the quantum theory — which seems entirely adequate for the treatment of atomic processes; for visualisation, however, we must content ourselves with two incomplete analogies — the wave picture and the corpuscular picture.
Werner Heisenberg
Marx shared with economists then and since the inability to make his concepts include innovational processes. It is one thing to spot a new product but quite another to observe the invisible new environments generated by the action of the product on a variety of pre-existing social grounds.
Marshall McLuhan
The fallacy of genetic determinism is to suppose that the genes "make' the organism. It is a basic principle of developmental biology that organisms undergo a continuous development from conception to death, a development that is the unique consequence of the interaction of the genes in their cells, the temporal sequence of environments through which the organisms pass, and random cellular processes that determine the life, death, and transformation of cells. As a result, even the fingerprints of identical twins are not identical. Their temperaments, mental processes, abilities, life choices, disease histories, and death certainly differ despite the determined efforts of many parents to enforce as great a similarity as possible.
Richard Lewontin
McLuhan, Marshall
McManners, Joseph
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