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Marshall McLuhan

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There are no passengers on Spaceship Earth. We are all crew.
--
Statement in 1965, in reference to Operating Manual for Spaceship Earth (1963) by Buckminster Fuller, as quoted Paradigms Lost: Learning from Environmental Mistakes, Mishaps and Misdeeds (2005) by Daniel A. Vallero, p. 367

 
Marshall McLuhan

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Our little Spaceship Earth is only eight thousand miles in diameter, which is almost a negligible dimension in the great vastness of space. . . . Spaceship Earth was so extraordinarily well invented and designed that to our knowledge humans have been on board it for two million years not even knowing that they were on board a ship.

 
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We travel together, passengers on a little spaceship, dependent on its vulnerable reserves of air and soil; all committed, for our safety, to its security and peace; preserved from annihilation only by the care, the work and the love we give our fragile craft. We cannot maintain it half fortunate, half miserable, half confident, half despairing, half slave — to the ancient enemies of man — half free in a liberation of resources undreamed of until this day. No craft, no crew can travel safely with such vast contradictions. On their resolution depends the survival of us all.

 
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Now there is one outstandingly important fact regarding Spaceship Earth, and that is that no instruction book came with it.

 
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It was starting to get dim outside, so you got to see your own reflection. And there is the Earth, and you can still see the Earth’s surface and the dark sky overhead. And I could then see my reflection in the window and in the retina of my eye the whole earth and the sky could be seen reflected. So I called all the crew members one by one and they saw it, and they said, 'oh wow'.

 
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Man is going to be displaced altogether as a specialist by the computer. Man himself is being forced to reestablish, employ, and enjoy his innate "comprehensivity." Coping with the totality of Spaceship Earth and universe is ahead for all of us.

 
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