My main theme is the extension of the nervous system in the electric age, and thus, the complete break with five thousand years of mechanical technology. This I state over and over again. I do not say whether it is a good or bad thing. To do so would be meaningless and arrogant.
--
Letter to Robert Fulford, 1964. Letters of Marshall McLuhan (1987), p. 300Marshall McLuhan
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The existential trauma had a physical basis in the first electric extension of our nervous system.
Marshall McLuhan
By involving all men in all men, by the electric extension of their own nervous systems, the new technology turns the figure of the primitive society into a universal ground that buries all previous figures.
Marshall McLuhan
All through our history, we have been changing the world with our technology. Our technology has been of two kinds, green and grey. Green technology is seeds and plants, gardens and vineyards and orchards, domesticated horses and cows and pigs, milk and cheese, leather and wool. Grey technology is bronze and steel, spears and guns, coal and oil and electricity, automobiles and airplanes and rockets, telephones and computers. Civilization began with green technology, with agriculture and animal-breeding, ten thousand years ago. Then, beginning about three thousand years ago, grey technology became dominant, with mining and metallurgy and machinery. For the last five hundred years, grey technology has been racing ahead and has given birth to the modern world of cities and factories and supermarkets.
The dominance of grey technology is now coming to an end.Freeman Dyson
I suggest that the hon. gentleman may be a good corporation lawyer, but he is slipping badly in his history. The capitalist system did not produce the machine age; the machine age produced the capitalist system. The material prosperity that the world has enjoyed for the last seventy-five years or one hundred years has been due to the introduction of power; steam power, then electric power and the internal combustion engine. The capitalist system or the free enterprise system - the terms are synonymous and interchangeable - was the product of the power age. The capitalist system did not produce the power age.
Tommy Douglas
I'm perhaps best known for three different kinds of work, which seem disparate to many people but to me run as a unified theme. These are my contributions in conceiving the notion of autopoiesis — self-production — for cellular organization, the enactive view of the nervous system and cognition, and a revising of current ideas about the immune system.
Francisco Varela
McLuhan, Marshall
McManners, Joseph
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