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John Byrne

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A time machine would come in handy, right about now. Go back about fifteen years and shoot all those people who didn’t listen when I predicted the present state of the industry as the natural outcome of what the industry was doing, or starting to do, then. Basically—we must get the product back into the maximum number of venues, in cheap and accessible packages. Comics are primarily a cyclical fad, and they depend upon new readers being able to spontaneously discover them, on a spinner rack, at the drugstore, or the Mom & Pop, or the grocery story, or the bus depot, etc., etc. As long as new blood has to make a conscious decision to walk into a comic book shop, looking for comics, and as long as the comics we produce continue to be aimed at the wrong audience—witness Gareb Shamus and his insane attempts, of late, to rekindle the speculator mentality!!—the industry has slim hope of recovery, or even survival. (2000)

 
John Byrne

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