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Joe Strummer

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I think that the corporation is running it and will always make it appeal to the lowest common denominator. I think we're going to have to forget about the radio and just go back to word of mouth.
--
About mainstream radio

 
Joe Strummer

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I'm not trying to win a popularity contest. If you're in a public media setting and you're not expressing something of yourself, turn it over to someone who will. Just get out. Just go away and put somebody on who has a point of view, because the most dangerous thing about TV is its equalizing factor, its lowest common denominator factor. And that's what I fight against all the time.

 
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The comics medium is a very specialized area of the Arts, home to many rare and talented blooms and flowering imaginations and it breaks my heart to see so many of our best and brightest bowing down to the same market pressures which drive lowest-common-denominator blockbuster movies and television cop shows. Let's see if we can call time on this trend by demanding and creating big, wild comics which stretch our imaginations. Let's make living breathing, sprawling adventures filled with mind-blowing images of things unseen on Earth. Let's make artefacts that are not faux-games or movies but something other, something so rare and strange it might as well be a window into another universe because that's what it is. (2004)

 
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It's already getting more and more difficult to make an ambitious and original film. There are less and less independent producers or independent companies and an increasing number of corporations who are more interested in balance sheets than in artistic achievement. They want to make a killing each time they produce a film. They're only interested in the lowest common denominator because they're trying to reach the widest audience. And you got some kind of entropy. That's the danger; they look more alike, those films. The style is all melting and it all looks the same. Even young directors — for most of them, their only standard of achievement is how well their films do on the first weekend or whatever. It worries me. But then, from time to time, you have a film like The Usual Suspects or.... I'm trying to think of something American with some kind of originality... Pulp Fiction.

 
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