I often sneak into the cinema and watch how the audience are reacting to my movie. It teaches me so much.
Jamie Uys
Watch the movie closely, and you’ll see how personal it is. Here’s a film in which cinema brings down the Nazi regime, metaphorically and literally. What could possibly be better than that? In this story, cinema changes the world, and I f**king love that idea!
Quentin Tarantino
"I live cinema. I chose the cinema when I was very young, sixteen years old, and from then on my memories virtually coincide with the history of the cinema ... I'm not a director with a personal style, I am simply cinema. I have grown up with and through cinema; everything that I've had in the way of education has been through the cinema; insofar as I'm interested in images, in books, in music, it's all due to the cinema."
Michael Powell
It seems to me that dominant cinema seems to require an empathy or a sympathy between the film and the audience which is basically to do with the manipulation of the emotions and it seems to me again -- and this is a very subjective position -- that most cinema seems to trivialise the emotions, sentimentalising or romanticising them.
Peter Greenaway
In 1957, James Vicary, a market researcher, conducted a six week test in a New Jersey movie theatre. A high-speed projector repeatedly and subliminally flashed the slogans ‘drink Coke’ and ‘eat popcorn’ over the film. I thought I’d make my own cinema ad to try something similar. According to Vicary, popcorn sales went up by 57.5% and Coke sales by 18.1%... Whether Vicary’s results were due to the subliminals can never be shown and the experiment has become shrouded in urban myth. This is the Genesis Cinema in East London, which kindly agreed to include our ad amongst the trailers for a screening of Ocean's Twelve, a carefully chosen film which, if the ad works, the audience will not be able to remember. Not a bad thing.
Derren Brown
This is now. We are filled with optimism and expectation. Why would we want to see such a film, however brilliantly it has been made? I think it's because a film like Amour has a lesson for us that only the cinema can teach: the cinema, with its heedless ability to leap across time and transcend lives and dramatize what it means to be a member of humankind's eternal audience.
Roger Ebert
Uys, Jamie
Uys, Pieter-Dirk
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