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Positivists and analysts alike believe that the words is and ought belong to different worlds, so that sentences which are constructed with is usually have verifiable meaning, but sentences constructed with ought never have. This is because Ludwig Wittgenstein's unit, and Bertrand Russell's unit, is one man; all British empiricist philosophy is individualist. And it is of course clear that if the only criterion of true and false which a man accepts is that man's, then he has no base for social agreement. The question of how man ought to behave is a social question, which always involves several people; and if he accepts no evidence and no judgment except his own, he has no tools with which to frame an answer.
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Part 3: "The Sense of Human Dignity", §3 (p. 56)

 

Jacob Bronowski

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You need the "is of identity" to describe conspiracy theories. Korzybski would say that proves that illusions, delusions, and "mental" illnesses require the "is" to perpetuate them. (He often said, "Isness is an illness.")
Korzybski also popularized the idea that most sentences, especially the sentences that people quarrel over or even go to war over, do not rank as propositions in the logical sense, but belong to the category that Bertrand Russell called propositional functions. They do not have one meaning, as a proposition in logic should have; they have several meanings, like an algebraic function.

 

Robert Anton Wilson

 

It means "Ask the next question." Ask the next question, and the one that follows that, and the one that follows that. It's the symbol of everything humanity has ever created, and is the reason it has been created. This guy is sitting in a cave and he says, "Why can't man fly?" Well, that's the question. The answer may not help him, but the question now has been asked.
The next question is what? How? And so all through the ages, people have been trying to find out the answer to that question. We've found the answer, and we do fly. This is true of every accomplishment, whether it's technology or literature, poetry, political systems or anything else. That is it. Ask the next question. And the one after that.

 

Theodore Sturgeon

 

On the question of whether a behavioral science can in principle be constructed, we shall take no sides. That some kinds of human behavior can be described and even predicted in terms of objectively verifiable and quantifiable data seems to us to have been established.

 

Anatol Rapoport

 

There is only one question. And once you know the answer to that question there are no more to ask. That one question is the Original Question. And to that Original Question there is only one Final Answer. But between that Question and its Answer there are innumerable false answers.

 

Meher Baba