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I love kids’ fantasy...everything from L. Frank Baum to A. A. Milne … Narnia to Wonderland to Neverland. These are magical stories that nurtured me as a child and then nurtured my own children, as well. What better legacy could a writer have than to continue that wonderful tradition of imagination and insight and adventure? Comics, of course, pretty much ignore the children’s market. I’ve been obsessed, for years now, with doing some projects that could bring that level of imagination and literary and artistic quality to the comic book form

 

J. M. DeMatteis

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I repeat, bullshit. Pull your head out of your ass for a moment and look at this not as a long time comic book reader, but as a civilian. This looks like a comic book, feels like a comic book, smells like a comic book, tastes like a comic book. No “uninitiated” person is going to look at this and think “Ah! This lurid cover illustration indicates this book must be intended for mature readers!” They are going to think “Look what they are selling to my children!!”* And those children are going to think “Co-o-o-o-o-o-ol!!!”

 

John Byrne

 

It took me a while to realize that these stories, while ofthen used with children, are not at all children's stories. I think the devil has tricked us into thinking so much of biblical theology is a story fit for kids. How did we come to think the story of Noah's ark is appropriate for children? Can you imagine a children's book aboud Noah's ark complete with paintings of people gasping in gallons of water, mothers grasping thier children while their bodies go flying down white-rapid rivers, the children's tiny heads being bashed against rocks or hung up in fallen trees? I don't think a children's book like that would sell many copies.

 

Don Miller

 

Kids are not stupid. They are among the sharpest, cleverest, most eagle-eyed creatures on God's Earth, and very little escapes their notice. You may not have observed that your neighbor is still using his snow tires in mid-July, but every four-year-old on the block has, and kids pay the same attention to detail when they go to the movies. They don't miss a thing, and they have an instinctive contempt for shoddy and shabby work. I make this observation because nine out of ten children's movies are stupid, witless, and display contempt for their audiences, and that's why kids hate them. Is that all parents want from kids' movies? That they not have anything bad in them? Shouldn't they have something good in them — some life, imagination, fantasy, inventiveness, something to tickle the imagination? If a movie isn't going to do your kids any good, why let them watch it? Just to kill a Saturday afternoon? That shows a subtle kind of contempt for a child's mind, I think. All of this is preface to a simple statement: Willy Wonka and the Chocolate Factory is probably the best film of its sort since "The Wizard of Oz." It is everything that family movies usually claim to be, but aren't: Delightful, funny, scary, exciting, and, most of all, a genuine work of imagination. Willy Wonka is such a surely and wonderfully spun fantasy that it works on all kinds of minds, and it is fascinating because, like all classic fantasy, it is fascinated with itself.

 

Roger Ebert

 

Critics disagree about almost every quality of a writer’s work; and when some agree about a quality, they disagree about whether it is to be praised or blamed, nurtured or rooted out. After enough criticism the writer is covered with lipstick and bruises, and the two are surprisingly evenly distributed.

 

Randall Jarrell

 

These days too many children's movies are infected by the virus of Winning, as if kids are nothing more than underage pro athletes, and the values of Vince Lombardi prevail: It's not how you play the game, but whether you win or lose. This is a movie that breaks with that tradition, that allows its kids to be kids, that shows them in the insular world of imagination and dreaming that children create entirely apart from adult domains and values. There was a moment in the film when Rodriguez hit a line drive directly at the pitcher's mound, and I ducked and held up my mitt, and then I realized I didn't have a mitt, and it was then I also realized how completely this movie had seduced me with its memories of what really matters when you are 12.

 

Roger Ebert