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I used to think that television could be potentially the most powerful medium for the dissemination of knowledge that the world has ever known, it could be a very rich and rewarding thing if handled properly and that the problem was in the execution. I've now come, after ten years in the business, five years of which was as a television critic, to taking the very extreme view point. I think television itself is bad.
The idea of television, the act of watching television kills the imagination. It's not like radio, with radio you had to listen, had to make things, you had to build things in your mind. Movies do that. Television is something else again. Television lays it all out there in a very prescribed way and the bare minimum of imagination on the part of the viewer is needed and I really fear for all of us.
--
Interview in 1979, quoted in The Online Copywriter's Handbook (2002) by Robert W. Bly, p. 19

 

Harlan Ellison

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Soon it will be achieved. The lie of television has been that there are contexts to which television will grant an access. Since lies last, usually, no more than one generation, television will re-form around the idea that television itself is a context to which television will grant an access.

 

George W. S. Trow

 

Before I was shot, I always thought that I was more half-there than all-there - I always suspected that I was watching TV instead of living life. People sometimes say that the way things happen in the movies is unreal, but actually it's the way things happen to you in life that's unreal. The movies make emotions look so strong and real, whereas when things really do happen to you, it's like watching television - you don't feel anything. Right when I was being shot and ever since, I knew that I was watching television. The channels switch, but it's all television.

 

Andy Warhol

 

[Television, radio, and magazines] are so designed as to make thinking seem unnecessary (though this is only an appearance). The packaging of intellectual positions and views is one of the most active enterprises of some of the best minds of our day. The viewer of television, the listener to radio, the reader of magazines, is presented with a whole complex of elements—all the way from ingenious rhetoric to carefully selected data and statistics—to make it easy for him to “make up his own mind” with the minimum of difficulty and effort. But the packaging is often done so effectively that the viewer, listener, or reader does not make up his own mind at all. Instead, he inserts a packaged opinion into his mind, somewhat like inserting a cassette into a cassette player. He then pushes a button and “plays back” the opinion whenever it seems appropriate to do so. He has performed acceptably without having had to think.

 

Mortimer Adler

 

Nobody seriously thinks of television as a viewer's mode of perception...No matter how much he wants people to look at his product, the advertiser doesn't realize that television is [the viewer's] way of looking at him, & not his way of reaching them. (p. 95-6)

 

Northrop Frye

 

It's important to remember that the relationship between different media tends to be complementary. When new media arrive they don't necessarily replace or eradicate previous types. Though we should perhaps observe a half second silence for the eight-track. — There that's done. What usually happens is that older media have to shuffle about a bit to make space for the new one and its particular advantages. Radio did not kill books and television did not kill radio or movies — what television did kill was cinema newsreel. TV does it much better because it can deliver it instantly. Who wants last week's news?

 

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